Spring Cleaning – Get Season Ready with a Refreshed Website
Whatever the occasion, season or event we recommend that you annually do a website spring clean. Refresh the pages that are looking a bit drab and streamline any changes that have taken place during the past year. It is easy to lose sight of what is going on on your website when you are so busy running your business and paying the bills.
So don’t limit your spring cleaning to your home, garden and office – extend it to your website too. Your website is the first port of call for all of your customers and clients so don’t let it fall by the wayside and get into a state where it is letting you down. Sometimes all it takes are some savvy improvements to the functionality and a fresh lick of design to get it all looking brand new.
Keep Your Website Engine Up to Date
Websites these days have a shorter life span than they used to, As modern technology advances at pace.
Regular maintenance is essential to keep an eye on what needs to be upgraded and regular monthly updates will keep everything running smoothly.
Don’t wait until things start breaking before you get a maintenance plan for your website – set one up with your designer from the day your website goes live.
Look & Feel
A refresh doesn’t mean building things from scratch as you did in the beginning. But it could mean a new home page design with modern tweaks to modernise your layout, a new hero image, seasonal photos or things like new staff images.
Perhaps your brand is in need of an update? Speak to your designer about a brand recharge this season.
It is the small things that have a big impact.
Having a beautiful website, with gorgeous images and professionally written copy means nothing if your website isn’t agile enough to be responsive on all devices. Browsers, search engines, desktops and devices are all light speed ahead when it comes to keeping up with the latest technology. Your website needs to be able to respond and adapt with ease.
If your website is not mobile responsive, your website and your business are going to be left in the dark.
“Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2020, mobile devices generated 51.92% of global website traffic.” Source: Statista
Polish Your Message
While you are busy running your business, a lot can pass you by in a year. So it is quite normal for messaging and your mission to have redirected and changed course a few times in that period – and that is okay.
Make sure the message that is on your website aligns with where you and your business are today. Update your story to acknowledge the gains and the growth along with the losses, connecting to your audience on a deeper level – after all, they have been with you on your journey all the way.
Get a Website Audit
It may have been a long while since you have done anything to your website and you may be feeling guilty about the neglect. Don’t worry, websites are supposed to function on their own for the most part and nobody will judge you for the lack of TLC – we have all been there.So why not start with an in-depth website audit? Let the experts measure and test everything that is on your website and that your website runs on and report back to you on what needs to be done urgently and what can be done at your leisure.
Crisp Apple Website Design works with a specialist team that performs website audits for every kind of website out there.
So before you spend any money or throw in the towel, why not start with a proper look under the hood.
You may be surprised to see how many small things you can do that will make a big difference right away.
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Learn how to turn your website into an online revenue generating machine with monthly tips and tricks from the Crisp Apple team.