Social media has drastically changed everything we do. From the way we communicate, access information and content, interact with each other, and transact. Everyone from barbers to bakers and candlestick makers has social media pages and people can see inside our businesses and what we do from anywhere in the world.
In 2004 social media was Facebook but in the last few years, the emergence of other hugely popular social media platforms have arrived and diversified the playing field. Businesses are migrating to where their customers are hanging out and creating content that appeals to them to draw them in.
So where should your business be hanging out?
If you compare your business from when you started to where you are now, you might agree that your brand has evolved, grown and changed the way it does things and for whom. Before you rush off and create social media accounts for your business, it may be time for a check-up and check-in.
Where Are You Now?
Chances are that by now you already have a Facebook page and perhaps you are on Instagram. You have posted a few things, tried a few other cool things and are probably a bit confused as to why some of them seem to work, while other posts do nothing. You may also have wondered if having a social media page is worth any of the effort for you at all.
We hear you.
With all of the slick influencer profiles and polished professional designs, the pressure to have something flash and shiny on social media with a gazillion followers is huge.
But none of that makes any difference if you don’t know what your customers are looking for or where they are looking for you.
If you don’t already have a brand strategy, why not invest in one?
It will help you define who your brand is, what it stands for and who your ideal customer is.
Combine your brand strategy with a social media audit to identify if your brand is speaking to the right audience in the right place. You might be stunned to discover that while you thought that most of your customers drink flat whites and all hang out on Facebook that they are actually all cruising around on Pinterest sipping smoothies.
Where To From Here
If you have read this far this probably means you are sick of mucking about on social media without seeing any real results in your business and are ready to embrace other options. You have come to the right place.
At Crisp Apple, we have an in house team of strategists who will be able to work with you and your business and help you get on the right social media track.
- Identify where you are now as a brand and who your customers are today
- Audit your current social media campaigns and have a dig through the data to find out what works and what doesn’t
- Explore new social media platforms and opportunities for your business to connect with your customers
- Provide you with tools to measure your success
Are you ready to go Beyond Facebook? Let’s explore the options that are right for your business together.
Stay in touch
Learn how to turn your website into an online revenue generating machine with monthly tips and tricks from the Crisp Apple team.