Should you enter business awards?
Entering your business into industry or business awards gives you a chance to celebrate your growth and achievements.
Often, business owners get wrapped up in the day-to-day running of their business and forget about all the amazing growth they have made.
Entering is not just about winning
Finalists get lots of free industry exposure, which is brilliant for brand awareness and exposure.
Award-winning businesses can charge more and with increased visibility, everyone from investors, suppliers and vendors will want to work with you.
The more prestigious the award, the more competition there will be.
But if you don’t enter, you can’t win.
Don’t be afraid of throwing your hat in the ring alongside bigger names.
You could have the point of difference the judges are looking for to win.
Tips for entering business awards
- Take the time to research the award, previous winners, and the type of award you want to enter.
- Serious business awards entries may require evidence, facts and figures – financial, sales and otherwise. Be prepared to share these things confidentially with the judges.
- Plan ahead. Awards take a long time to curate if done properly. Gathering evidence and preparing your content should be done with plenty of time and thought. Don’t rush it.
- Hire a professional writer who specialises in writing business awards to prepare your story. It will be an investment with a copy that you can keep to reuse over and over again.
- Hire a professional graphic designer to create visuals to accompany your story for the biggest impact.
The Ashburton Virtual Collective specialises in writing and preparing award-winning entries and has a high success rate for big wins.
Chat with them about entering your business into an award. You have nothing to lose!
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