The 2024 Google Search Guide for AI-generated Content


The interwebs are awash with overnight experts popping up everywhere, all selling their oodles of knowledge about AI.

Whether you are a big fan or plan on steering clear, you are probably already using some sort of AI without even realising it.

And you have more than likely been using some version of AI-driven software or tools for some time now.

Common AI Tools

  • Spellcheck

  • Tools like Grammarly or Prowriting Ad

  • Canva

  • Siri

  • for transcribing text

  • Or ever interacted with a chatbot, you have or are already using AI.

If you have taken the leap and started dabbling with ChatGPT, Jasper, Wordtune or the like, and published some of the content you created online. Google knows.

But, so long as the quality of the content you have created is high and that none of what you have published is plagiarism, Google can spot it but it’s fine.

Latest 2024 Google AI Update

Google is Cutting Spam Content by 40%.

On March 9, 2024, Google announced a major update to its ranking system and spam policies.

In a nutshell:

  • Google will remove up to 40% of low-quality, unoriginal, unhelpful content from its index
  • Google’s new anti-spam policies will specifically target abuses of scaled content, site reputation, and expired domains.

Tips for creating high-quality content

  • Focus on the quality of the content – make sure it’s helpful
  • Use E.E.A.T. (Expertise, Experience, Authority and Trust) 
    The framework that Google uses to identify good quality content.
  • Less is more – quality over quantity
  • Google’s focus continues to be on rewarding high-quality, helpful content.

Read the full official guidelines here

Give AI a try

Curious about what else is out there? Give these AI tools a try!


AI Video Generators and Editors

  • Synthesia

  • Runway

  • Unscreen

Business Efficiency

  • theGist

  • Motion


AI Tools for Business

  • Pictory

  • Jasper

Coolest AI Tools and GenAI Products

  • Amazon Bedrock

  • Google Vertex AI

  • Salesforce Einstein GPT

Source: ThoughtSpot, CRN, Zapier, Unite.AI, UXPlanet, Synthesia

AI can provide us with some very powerful efficiency tools and there are more being developed all the time.

But if spellcheck is as far as you want to venture out with this bot business, that is okay too.

Have a favourite AI tool that you think we should know about? Let us know!

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