Last Minute Marketing Ideas for your Business

The festive season is just around the corner and our inboxes and social media feeds are already full of Christmas gifts. If you have left things to the last minute this year, don’t panic, there are still things you can do.

Exciting spoiler alert – they are not just for Christmas.

Get a website

If your side hustle doesn’t have a website yet, it’s time you got one. People are looking for the services you offer and the products you make, let’s help them find you.

Supersonic Sites (powered by Crisp Apple) will help you get your side hustle off of the kitchen table and online – fast and without breaking the bank and there are payment plans available.

Not sure if you are ready for a website? Take the quiz.

What have you got to lose?

Save time with templates

Making pretty social media posts is time-consuming and if you are not design savvy, it can be very frustrating. Save yourself the headache, time and money and get a set of professional templates made to order with your own branding from the team at Crispin Design.

Every post will look sharp, beautifully on brand and will responsively fit any screen they are viewed on – no more half images or disappearing text. You can use them over and over again forever or until you change your branding. Get some price estimates and order a set here.

Use blogs to drive traffic

Businesses that use blogs as a marketing tool get 55% more traffic, 97% more inbound links and 434% more indexed pages than those that don’t. HubSpot

Unlike social media posts or paid ads, blog content is here to stay. Blogs are the evergreen arm of your marketing tool kit. They can be found online forever and don’t disappear unless you remove them.

The more content you post, the more chance you have of people finding you and your business. Blogs help your customers solve their problems and position you as the expert. Amazing right?

Not sure what to write about, have any idea about on-page SEO or where to even start? No worries, our in-house word nerd can sort you out. Flick us an email and we will take it from there.

Build your email list

Imagine sending out a single email that generates actual sales and bookings and getting money straight into the till. You can!

It is as simple as building an email list to send out your emails to. Incentivise sign-ups with a discount code, voucher, free gift or similar.

Send relevant, helpful email content on a regular basis and tell your audience about what you do and how you can solve their problems for them.

Nurture your audience

Got an email list with an audience to talk to but no time to say what you need to say? You need a nurture sequence.

A nurture sequence is a series of automated emails packed with great content your audience wants to know about.

It is delivered directly to inboxes in spaced intervals on any day or time you want without you having to manually do a thing.

You can connect and nurture your audience, sell tickets, and get bookings and sales while you are out or working hard in your business.

Create your own series or let us do the heavy lifting. We will put it all together for you, all you have to do is review the content and we will take care of the rest.

Get the FREE Business Bites eBook

How do 100 easy-to-implement, quick-win marketing ideas sound? We hear you. We also wrote you a thing.

It took our team over a year of meetings, strategising and listening to what our clients were struggling with to make the thing, but we are pretty stoked with it.

The Business Bites eBook – 100 easy marketing ideas and strategies in bite-sized pieces. It is completely free and we will email it to you. Get it here.

Plan for the post-Christmas slump

The post-Christmas slump is a bit like post-holiday depression. So much hype to get there and now you are just left with stock, bills and what seems like months before business will pick up again. Plan for this period with some smart sales-driven strategies.

• Offer previous years’ prices for a limited time in the New Year
• 2-for-1 deals will help you move some stock and free up some cash
• Book now and use later offers will help you get money in the bank now and lock in work and opportunities for you later
• Birthdays and special occasion deals. People are celebrating birthdays and other events over the festive season, let your audience know about your deals and offers
• Add some buy now pay later options to your checkout and help people make their budgets go further
• Upsell a subscription service throughout the year so you can get a steady flow of revenue that will keep the bills paid during quieter periods.

Marketing is something that pays consistent dividends when it is not just saved up for special occasions like the festive season.

Goals like getting traffic to your website are great to have, but having a strategy in place so you know what you will do with that traffic when it arrives is what is going to get you ahead.

Got any questions?

Why dive when you can jive? Our team collective works across a wide range of industries alongside Kiwi businesses just like yours.

We love nothing more than to be the generator of ideas, tips and strategies that can help you identify your blind spots and maximise your opportunities.

It’s never too late to start.

Let’s chat!