Get your website season ready

Crisp Apple Blog 'Spring Cleaning' 678x452

Whatever the occasion, season or event, we recommend that you annually do a website spring clean.

Life gets busy, and it is easy to lose sight of what is going on on your website when you are so busy running your business and paying the bills.

Your website is the first port of call for all of your customers and clients, so don’t let it fall by the wayside and get into a state where it is letting you down.

Sometimes all it takes are some savvy improvements to the functionality, a fresh lick of design and a quick refresh of some pages that are looking a bit drab to get it all looking brand new.

Need some ideas on how to get your website ready for a busy season ahead? We‘ve got you covered.

Sign up for a care plan

Websites these days have a shorter life span than they used to, as modern technology advances at pace.

Regular maintenance is essential to keep an eye on what needs to be upgraded and regular monthly updates will keep everything running smoothly.

A care plan will not only give you peace of mind that all of the updates and maintenance are being taken care of in the background, but it will also take care of your hosting and security. Having a team on hand that can keep an eye on things while you take care of your business makes all the difference.

It will make it quicker, cheaper and more efficient when you need some updates done as the team already knows their way around your site and things like adding a new page or team member will be significantly cheaper down the track.

Don’t wait until things start breaking before you sign up for a care plan.

Spruce up the design

A refresh doesn’t mean building things from scratch as you did in the beginning. But it could mean some fresh design to optimise your user experience and give your brand a sparkly new recharge this season.
It is the small things that have a big impact.

Get your mobile performance in shape

“Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2020, mobile devices generated 51.92% of global website traffic.” Source: Statista

Having a beautiful website, with gorgeous images and professionally written copy means nothing if your website isn’t agile enough to be responsive on all devices.
Browsers, search engines, desktops and devices are all light speed ahead when it comes to keeping up with the latest technology. Your website needs to be able to respond and adapt with ease.

Update your copy

While you are busy running your business, a lot can pass you by in a year. So it is quite normal for messaging and your mission to have redirected and changed course a few times in that period – and that is okay.
Make sure the message that is on your website aligns with where you and your business are today.
Update your story to acknowledge the gains and the growth along with the losses, connecting to your audience on a deeper level – after all, they have been with you on your journey all the way.

Give your website a day at the tech spa

It may have been a long while since you have done anything to your website and you may be feeling guilty about the neglect.
Don’t worry, websites are supposed to function on their own for the most part and nobody will judge you for the lack of TLC – we have all been there.
Give your website a day at the tech spa and let’s put it through its paces with an audit.
We’ll measure and test everything and report back to you on what needs to be done urgently and what can be done at your leisure.

So before you spend any money or throw in the towel, why not start with a proper look under the hood?
You may be surprised to see how many small things you can do that will make a big difference right away.

Are you ready to be the apple of your customers’ eyes? Take a bite with Crisp Apple Web Design.

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