Marketing
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Does your business need a Privacy Policy?
In short, yes. The Privacy Act of New Zealand requires every business in New Zealand to have a privacy policy for their business and website as well as a delegated Privacy Officer to protect customer information. Having a simple, clear policy for your business will help your customers understand what information you collect from them…
Up your website game in 2022
Build it and they will come – the number of people basing their entire business plan and mindset on a phrase from a Kevin Costner movie, Field of Dreams, is substantially bigger than anyone would like to think.
Yet despite the number of times this Field of Dreams strategy has backfired – because it is as secure as relying on the lottery for your retirement – it is an ideology that continues to gain support. If you are feeling distressed and frustrated that your website is not just getting on with it, doing all the things and making all the money, read this.
The Pros and Cons of a Single Page Website
What is it? A single-page website is just that – 1 single page with all of the information arranged in sections instead of different pages. It looks and feels just like a standard website but when you click on the main navigation menu, you are guided up or down the page to where the information…
4 Elements of a Profitable Website
Do you want to get more clients, shorten your sales cycle, help more people and make more money? Then knowing how to drive the 4 elements of a profitable website is key.
Why should I worry about SEO when I can just pay for traffic?
Social PPC (pay-per-click) or Google search advertising is fast, effective, and can really improve your business’s visibility online.
But once you stop paying, that visibility (and the flow of customers or leads that came with it) ends.
The Self Driving Website
If only it were that easy. Don’t Believe the Hype Everybody tells you you need a website. Everybody tells you that you must have a website. Everybody tells you that everybody else expects you to have a website. And before you know it you find someone to build you a shiny new website in exchange…
Beyond Facebook
In 2004 social media was Facebook but in the last few years, the emergence of other hugely popular social media platforms have arrived and diversified the playing field. Businesses are migrating to where their customers are hanging out and creating content that appeals to them to draw them in. So where should your business be…
Managing Relationships
Exactly. As a rule of thumb, happy customers refer their friends and sometimes leave reviews when they remember. Unhappy customers tell the whole world – online, in person, in the queue at checkout – anyone and everyone. Without them We are Nothing No matter whether you run your business from your kitchen table, home office…
Guests That Blog
Writing is hard, it may feel impossible to see the wood for the trees when you are writing about your own brand, nevermind yourself and more often than not, blogs get filed into the too hard basket never to be seen again. Bringing In a Buddy Have you ever considered inviting a guest blogger to…
You Don’t Need A Website
The way we interact with the world around us was transformed during the 2020 COVID -19 pandemic. Small businesses scrambled to get online and were selling everything from masks to contactless collection cocktails in a cup. Even businesses that didn’t sell products discovered just how powerful having an online presence was for engaging with their…
Influencing The Future
Fast forward to modern-day marketing with the power of social media and influencer marketing is now a massive million dollar industry. How Did We Get Here? As a society, we are easily influenced, even if we think we aren’t. We follow brands and individuals whose values and ideals align with ours. We purchase books,…
Introduction to SEO
Search engines like Google want to be able to answer users queries with the best information possible. If a user asks a question and your website consistently provides the most helpful answers, Google remembers you and starts to put you forward as a reliable resource for other related or similar questions. If your website doesn’t…