The Self Driving Website
For many of us, having our own website was seen as a big, shiny, expensive plaything. And if we were lucky enough to have one, we might imagine it would be the equivalent of a self-driving car, except it would be driving our business and we would be in the back seat sipping on our latte.
If only it were that easy.
Don’t Believe the Hype
Everybody tells you you need a website. Everybody tells you that you must have a website. Everybody tells you that everybody else expects you to have a website. And before you know it you find someone to build you a shiny new website in exchange for a whole heap of money.
But nobody told you that you don’t need a website, you need the results of a website.
You may have already reached the point where not much has happened since the exciting launch of your website and you may be starting to wonder if you could have spent all of that money on a self-driving car.
The Garden of Website Eden
Think of it like this. You have just spent thousands of dollars on a beautifully landscaped garden. Gorgeous brand new plants, heaps of seeds, and expensive features, that slightly out of budget sprinkler thingy you had to have along with a magnificent statuesque birdbath that just brought it all together.
Your beaming landscaper snipped off the final trimmings with their handheld shears, as hundreds of photos were taken, the neighbours gathered in awe at the finished masterpiece – a wonderland of serenity and understated elegance. The final bill was paid and the landscaper waved as they reversed out of the driveway.
Roll forward 3 months later and serenity HQ is inundated with weeds, the birdbath has green water and you have no idea how to clean it. There were no instructions about how to keep the neatly manicured spaces looking neat and the neighbours slow down when they walk past your house but nobody comes in anymore.
Your website is just like your garden – it needs regular maintenance and professional touch to keep looking beautiful and blossoming to its full potential.
Your Website is Part of the Solution
Having a website is only part of an effective marketing strategy and not the passive income-generating machine everyone might have told you it would be. Like any business, brick-and-mortar store, and even your garden, it needs you to work in it every day.
Knowing what you want your website to do for you is the first fundamental step in making sure your website is designed to drive your marketing goals.
“A big part of any website is dedicated to forging a connection with your website visitors and building a relationship with them.”
– Meg Appleby
If you don’t know from the get-go what it is that you want your website to do for you and your business, you are going to struggle to connect with any potential customers who visit your website.
So before you fork out the big bucks and get to the point where you have a shiny new website with no idea what you want to do with it once it goes live, we highly recommend going through the process of a strategy session.
Our team always starts with this step before commencing with any website project.
It helps you identify exactly what you need, what you want, and where you want to go with your brand, your business, and your entire marketing strategy.
Even if you don’t end up working with us, you will emerge from a strategy session with a detailed report and recommendations of actionable, measurable steps you can take with a custom build road map just for you.
The good news is if you are already looking at serenity HQ that is full of weeds or are completely overwhelmed with a new-ish website that isn’t really living up to your expectations, the strategy session will be perfect for you.
It is never too late to take the first step.
Inquire about a 1-on-1 strategy session with our team. They will put your ideas through their paces and ask you the hard questions now so you don’t have to figure it out later.
Ready to get the ball rolling? Book yourself in for a strategy session today.
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