What is the point of a sales page?

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Want to showcase a new product or get sign-ups for a new service? A single page dedicated to doing just that on your website is exactly what you need.

There are two kinds of pages to choose from, depending on what your objectives are.

  1. Landing page – designed to get leads
  2. Sales page – designed to sell products.

If you are doing any kind of digital advertising, you should send people to a sales or landing page specifically designed to convert for that offer.

These pages are designed differently from other pages you might already have on your website.

Elements of a successful sales landing page

  • It doesn’t have a header
  • It doesn’t have a footer
  • It’s typically short
  • It has a strong call to action
  • It’s benefit-driven
  • It can include testimonials
  • It can include a contact form.

Set up correctly, sales and landing pages can be very powerful marketing tools that can be reused multiple times and shared with customers and suppliers.

To ensure that these kinds of pages will maximise your marketing efforts and objectives, we strongly recommend that you invest in having the page professionally developed.

Investing in professional design, development, copywriting and the strategic user experience journey is key.

A sales or landing page can benefit your business, no matter what you do.

Ways a sales page can convert website traffic

  • Take bookings
  • Build a newsletter database
  • Capture leads
  • Sell products
  • Get sign-ups
  • Attract new customers
  • Convert visitors to customers
  • Sell tickets
  • Build credibility.

The sales and landing pages offer virtually unlimited targeted marketing campaign opportunities, with the ability to tailor messages to any specific audience or product.

They don’t need to be updated regularly, unless the offer changes, so they can be used effectively for many seasons ahead.

Keen on finding out more? Our team can help you with everything you need.

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