canva

Crisp Apple 'Mega Mondays' 678x452 Digital marketing trends

3 Digital marketing trends to watch in 2024

It may feel like it is impossible to keep up with digital marketing trends, but with the explosion of AI tools, new software and all the shiny new things, it can feel overwhelming. No matter what the interweb experts say, it is a continuous learning journey that we are all on together. At Crisp Apple…

Crisp Apple 'Mega Mondays' Secret Ingredient 678x452

The Secret Ingredient to Running a Business

If you have a small business, are a solopreneur or just balancing a side hustle on top of a full-time job in between running kids around, then you might already be using the secret ingredient for running a business.   Smart friends.   And Crisp Apple is no different.    Our team is made of…

Crisp Apple 'Mega Mondays' DIY Marketing 678x452

Is DIY marketing and design devaluing your brand?

When times are tight and the budget is feeling the pinch, getting stuck in and DIY-ing your marketing and design may seem like a cost-efficient solution in the short term. But can have long-lasting effects in the long run.  Why investing in marketing matters Investing in your marketing gives your brand a solid foundation to…

Crisp Apple 'Mega Mondays' GOOGLE SEARCH'S GUIDANCE AROUND AI-GENERATED CONTENT 678x452

The 2024 Google Search Guide for AI-generated Content

The interwebs are awash with overnight experts popping up everywhere, all selling their oodles of knowledge about AI. Whether you are a big fan or plan on steering clear, you are probably already using some sort of AI without even realising it. And you have more than likely been using some version of AI-driven software…

Crisp Apple 'Mega Mondays' Winter marketing. Are you ready or should you even bother 678x452 12 JUL22

Winter Marketing. Are you ready or should you bother?

Winter is around the corner and, like most people, you are probably focused on just getting through the end of the financial year before you even think about what you will be doing next quarter. That is exactly why this is a good time to start getting a plan in place. Many people are feeling…

Crisp Apple 'Mega Mondays' WHAT'S THE POINT OF A SALES PAGE 678x452

What is the point of a sales page?

Want to showcase a new product or get sign-ups for a new service? A single page dedicated to doing just that on your website is exactly what you need. There are two kinds of pages to choose from, depending on what your objectives are. Landing page – designed to get leads Sales page – designed…

Crisp Apple 'Mega Mondays' 4 Elements of a Profitable Website 678x452 (1)

So what comes next? Getting money in the till in a difficult business season.

There are some big conversations at the moment around marketing ideas and how to maximise your sales during a recession. But what about after that? The dreaded slow season of high living costs and political uncertainty can appear to make sales dry up. What can you do differently to help your business still get funds…

Crisp Apple 'Mega Mondays' Do you need a WordPress care plan 678x452 (1)

Free Up Your Time With Automations And Outsourcing

How many jobs do you do in your business or at home that you absolutely hate? Don’t underestimate the power of outsourcing them. Just because we can do something doesn’t always mean we should. I mean, most of us are capable of cleaning windows. But doing them properly for the office and our homes will…

Blog 'Business Bites' 678x452 You Don’t Need SEO

Do you need to be the face of your business?

Perhaps you are a little introverted or not keen on putting on what feels like a dog and pony show, so will it matter if you are not the big face of your brand or business? The soapbox thing might seem like it is absolutely not your vibe, but in a world of surreal, flooded…

Why Email Marketing Should Be Part Of Your Plan - Mega Monday blog

Why email marketing should be part of your plan

Social media changes like the New Zealand weather. Blowing hot and cold all on the same day and it can feel impossible to keep up. If you have ever been in Facebook jail or locked out of a social media account for some random event, it could have been quite stressful. If social media is…

Crisp Apple Portfolio Blog 678x452 - PMR Grain Systems

PMR Grain Systems

PMR Grain Systems has been a specialist New Zealand supplier, distributor and installer for all agricultural storage and stock feed solutions since 2004. They specialise in crop and grain storage and handling, dairy feed systems and seed cleaning equipment. They offer an end-to-end design, engineering and installation service for everything from small on-farm projects to…

The first three years of business - A survival guide - blog

The First Three Years of Business – A Survival Guide

Nine out of 10 businesses fail in the first three years. You don’t have to be one of them.   The world around us has changed. The way we do things has changed. Those who adapted and responded when crisis hit, have managed to evolve and survive. Others closed up shop and moved on.  …