Up your website game in 2022

Build it and they will come – the number of people basing their entire business plan and mindset on a phrase from a Kevin Costner movie, Field of Dreams, is substantially bigger than anyone would like to think.

Yet despite the number of times this Field of Dreams strategy has backfired – because it is as secure as relying on the lottery for your retirement – it is an ideology that continues to gain support.

Field of Dreams

Let’s get out of the baseball field slash corn farm in Iowa for a moment and grab a reality check.

In terms of measurable digital marketing success to happen, you need two ingredients:

1. An audience
2. A website

You can have them in any order that you like, but you need them both.

Out of all the traffic to your website, you can expect to convert an average of 1% – 2% of them all to paying customers. So if you had traffic of 100 visitors to your site per week, that would result on average to 1-2 sales per week – even if you are doing everything right.

And doing everything right means heaps more work than anyone expects at the start.

Most people think having a website will be less work, fewer hours and less input with bigger returns and experience distress when they realise it is really not.

A website isn’t self-driving, you have to put in as much work to the online arm of your business as you would to any brick and mortar business presence.

People are Looking for You

There are people out there searching for you and are ready to pay for your goods and services. You just have to help them find you. Just having a website isn’t enough – it won’t do everything on its own.

It doesn’t matter whether you paid $500 or $5000 for your website, if you don’t drive it will still be just like your new car sitting in the garage – not going anywhere.

So, what is your plan?

Do you have a plan for how people are going to find your fabulous website? You need one.

In fact, you need one before you build your website. You need to know how much time and money you have to allocate to marketing your website because you are going to need a fair amount of both.

Imagine a situation where you have a fancy new car but haven’t made an allocation in your budget for fuel or maintenance and have no time to drive it.

That would be as good as a total waste of time and money.

Is it too late?

No, it is never too late. If you have already reached the point where you have launched your website and are now heading towards panic mode because nothing is happening like you thought it would, don’t. There are heaps of things you can do and you can do them now.

• Get started with some SEO, we have a great introduction here.
• Review your content and copywriting. If you struggle to write for your own business, read this.
• Have a look at your brand strategy. Are you communicating what makes your business stand out in a crowd?
• Download your free copy of the Business Bites Marketing eBook 

If you are tired of struggling and wasting time, don’t muck about.

The Crisp Apple team can help you optimise your existing website and help you get the most out of your biggest marketing tool.

Let us know what you need here. We look forward to meeting you!