Strategy
Is Social Media marketing making your business any money?
Social media marketing can take up a lot of time for businesses – especially when you own a small business and don’t have a marketing department or a huge budget. So is the time and effort you are putting in making you any money?
Are you chasing your customers away?
Pop-ups on websites. Love them or hate them as a customer, they do get results for business owners. But is there a better way to do things?
All About AI
AI programs like Bard and ChatGPT are still in experimental stages and, while fun to use, mostly create content that is heavily plagiarised and factually incorrect. So keep this in mind if you were planning on using it for things like writing social media posts or blogs.
Get your website season ready
Your website is the first port of call for all of your customers and clients, so don’t let it fall by the wayside and get into a state where it is letting you down.
Is your Business on the Struggle Bus?
We know that there is a lot of catastrophe conversation out there but if small businesses can count on anything, we know that that market will pick up again and that nobody will need to be fighting like a seagull over chips for sales, work or bringing customers through the door. If you are worried about what’s happening and what might lie ahead, here are some tips that can help.
What you need to know about G4 Analytics
Google is sun-setting Universal Analytics on 1 July 2023 and replacing it with G4. Even if your business doesn’t use Google Analytics to make strategic data-driven decisions yet, it is essential to upgrade to the new platform. To make the upgrade, your website requires a small piece of code to be generated and installed, which…
Up your website game in 2023
Yet despite the number of times this Field of Dreams strategy has backfired – because it is as secure as relying on the lottery for your retirement – it is an ideology that continues to gain support. Field of Dreams Let’s get out of the baseball field slash corn farm in Iowa for a moment…
Last Minute Marketing Ideas for your Business
The festive season is just around the corner and our inboxes and social media feeds are already full of Christmas gifts. If you have left things to the last minute this year, don’t panic, there are still things you can do. Exciting spoiler alert – they are not just for Christmas. Get a website If…
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Does your business need a Privacy Policy?
In short, yes. The Privacy Act of New Zealand requires every business in New Zealand to have a privacy policy for their business and website as well as a delegated Privacy Officer to protect customer information. Having a simple, clear policy for your business will help your customers understand what information you collect from them…
Up your website game in 2022
Build it and they will come – the number of people basing their entire business plan and mindset on a phrase from a Kevin Costner movie, Field of Dreams, is substantially bigger than anyone would like to think.
Yet despite the number of times this Field of Dreams strategy has backfired – because it is as secure as relying on the lottery for your retirement – it is an ideology that continues to gain support. If you are feeling distressed and frustrated that your website is not just getting on with it, doing all the things and making all the money, read this.
The Pros and Cons of a Single Page Website
What is it? A single-page website is just that – 1 single page with all of the information arranged in sections instead of different pages. It looks and feels just like a standard website but when you click on the main navigation menu, you are guided up or down the page to where the information…
